01
Perimeter
Identify the rights, registrations and territories in scope.
VALUE
TRADEMARK VALUATION.
Structured review of factors that can affect a trademark’s value in a sale, acquisition or corporate transaction.
Trademark Valuation
Understand the asset before deciding what to do with it.
Structured review of factors that can affect a trademark’s value in a sale, acquisition or corporate transaction.
The work starts with the business context and the scope of the project. The aim is to turn fragmented information into a clearer decision: what to protect, where, with what priority and through which professional route.
LEGALMARKIP
Industrial & Intellectual Property
Process
A clear process, four steps.
The structure can be adapted to the complexity of the asset and the company’s needs.
02
Value factors
Review available legal, commercial and strategic value factors.
03
Scenario
Read the asset within the intended transaction scenario.
04
Output
Structured summary of the relevant factors for decision-making.
Scope
What the work can include.
+Sale scenarios
+Acquisition scenarios
+Unused assets
+Brand portfolios
+Corporate transactions
+IP value creation
Corporate perspective
The filing is only one part.
As a brand grows, decisions on registrations, territories, classes, deadlines and transactions become connected. LegalMark can support a single project or work within a wider portfolio perspective.
Discover Corporate IPNext step
Need to define what to do with your trademark?
Tell us about the project. The first contact is designed to define the scope rather than sell a standard procedure.
Confidential enquiry
FAQ
Frequently asked questions.
What does the service cover?
The scope is defined around the asset, the business objective, the relevant rights and the territories involved.
Is the service available for international projects?
Yes. The project can be structured around Italy, the European Union and international markets.
How do we start?
Send a brief description of the brand or issue. The first contact is used to define the scope and the appropriate workstream.
General information only: it does not replace a case-specific professional assessment.