CORPORATE IP

CORPORATE IP.

Corporate IP for companies with multiple brands, markets or transactions where industrial property has strategic relevance.

Portfolio thinking

From individual trademarks to portfolio governance.

Industrial property can become a structured information system for decisions, with clear priorities and deadlines.

Workstreams

Four Corporate IP areas.

01

IP Strategy

Align brand, business plan and markets.

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02

Portfolio Management

Mapping, priorities, renewals and rationalisation.

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03

IP Due Diligence

Review assets in transactions and investment processes.

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04

Brand Value

Analyse and prepare assets for transactions.

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Decision support

A clear structure matters more than complexity.

Map

Know which marks exist, who owns them, where they are protected and which deadlines apply.

Prioritise

Distinguish strategic assets, supporting assets and areas needing further review.

Connect

Relate protection, markets, transactions and brand development.

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