Corporate trademark registration: protects the trademark and identity of the company.
The company trademark accompanies the company in relations with customers, partners and markets. Protection must be consistent with future activities, products, services and development.
Brand, trademark and name are not the same thing
Before depositing, it is necessary to distinguish the mark from the social name, the commercial name and the domain. The protection strategy starts from the identification of the asset that the company really uses on the market.
clearance search and conflict risk
Preliminary verification allows to analyze identical or similar marks and to evaluate the context before deposit. It is a risk management tool, not an absolute guarantee of registration.
Classes and markets in which the company operates
The classification must represent the company’s activity and predictable evolution. The choice of the territories must follow the commercial presence and growth objectives.
Protect today by thinking about tomorrow's portfolio
New products, franchises, licenses, corporate changes and international development can affect trademark portfolio management. A good initial setting facilitates subsequent decisions.
Let's talk about your trademark
Indicate product, company, sector and territory of interest. The LegalMark team will be able to frame the recording path.
Frequently asked questions
Why register the company trademark?
Registration creates a right on the mark within the limits provided for by law and by the perimeter of products, services and territory indicated in the application.
Can I also record the company logo?
The form of the application must be chosen according to the element of the brand that is intended to protect and to the actual use foreseen.
Can the company trademark be used for franchising?
It may constitute a central asset of the project, but the franchise agreement and other rights must be set separately and consistently.