Product trademark registration: protect the name before launch.
When a company launches a product, the name, logo and commercial identity become part of the value of the project. Registration of the trademark must be planned before investing in the market.
Product name, logo and identity
We start from what the company wants to protect: product name, logo, brand or combination of elements. The choice must be consistent with real commercial use.
Trademark clearance before launch
The research helps to verify the panorama of identical or similar trademarks and to identify possible interference before supporting investments in packaging, communication, e-commerce and distribution.
Nice classes and really covered products
Protection depends on the products and services indicated in the application. Classes must be set according to current activity and reasonably expected developments.
Italy, EU and international markets
The territory of protection must be linked to the commercial strategy. A product intended for Italy may require a different approach from a brand designed from the very beginning for more markets.
Let's talk about your trademark
Indicate product, company, sector and territory of interest. The LegalMark team will be able to frame the recording path.
Frequently asked questions
How soon to register a product's trademark?
Before committing relevant resources in the launch it is useful to check availability of the sign, classes and territory and to define the deposit strategy.
Can I record the name of a product?
The name can be protected as a trademark when the requirements are met and the demand is set correctly with respect to products, services and territory.
Does the registration automatically protect all products?
No. Protection is linked to the products and services indicated in the application and the specific territorial strategy.