Preventive to register your trademark.

From product launch to brand strategy.

A new product name, a business line or a company brand require consistent decisions with the business. The comparison starts from the type of sign, the products and services and the markets in which it is used or is expected to develop it.

The request can be prepared by the management, the product team, marketing or those who follow the legal and administrative aspects. In the first description it is useful to indicate who coordinates the project and what decisions must be made, without sharing confidential documents.

What to indicate in the request.

• Type of sign: name, logo, company brand or product name.
• Description of products and services, with possible classes already hypothesized.
• Required activities: preliminary research, deposit, territorial comparison or management of existing positions.
• Current activities and development markets.
• Launch calendar or other operational priorities.

A quote with a readable perimeter.

Ask to distinguish professional activities, researches and official fees relevant to the path to be evaluated. The needs can change according to sign, products, territories and documentation available. A first description helps to clarify what information is needed to formulate a proposal.

Italy, European Union and other markets.

Indicates the concrete countries that interest you. The comparison may cover national, regional or international routes, to be checked with respect to the territories and positions involved. The possibility of using a certain procedure should not be granted for each country.

Project time and confidentiality.

The availability of professional activities must be distinguished from the time of the procedure at the offices. Report the date for the launch or for an internal decision, in order to focus priority checks. You do not need to publicly communicate the sign or a technical solution to send a first request.

Software and digital technologies, industry, fashion, pharmaceutical and food chains have different needs. Connect the project to its concrete activity; areas of protection help to identify the assets and documents to consider.