Design
Product, shapes and visual identity
Discover the area →Ceramics, surfaces and industrial processes. In ceramics, technical value and aesthetic recognisability coexist. A collection of surfaces can incorporate compositions, treatments, cooking processes, decorations and a precise commercial identity. Protection must distinguish these elements and link them to production and distribution.
Manufacturers of tiles, sanitary ware, objects and technical ceramics have different needs. For a decorative collection counts the representation of the surface; for a high performance material can be central composition, structure and process. The selection of instruments follows the concrete product.
Implants, coatings, treatments and production techniques require an orderly collection of technical data and experimental results.
Textures, motifs, shapes and visual combinations should be identified through consistent images and a version history.
Collection names and brands must be distinguished from the technical or commercial descriptions used to present the materials.
Catalogs, fairs and samples can make public shapes and decorations before the strategy is defined. It is useful to record when and where a collection is shown and control agreements with designers, graphic studies and productive partners.
A company prepares a new collection with an original texture and a surface treatment. The analysis distinguishes the visible aspect from the production solution and checks who created each element, before the catalogue and the presentation at the fair.
Illustrative example: does not describe an assignment or a result obtained by LegalMark.
At first it is sufficient to describe the objective and the state of the project. Technical documents and sensitive information can be shared at a later time, after agreeing to the communication methods and perimeter.
The reading of the project allows you to choose the useful verifications: search on the signs, analysis of the technical solution, organization of the portfolio or preparation of an valorization operation. Priorities, times and territories depend on the concrete structure and activities that the company intends to carry out.
General information content. The forms of protection and any requirements must be verified in the concrete case and in the territories concerned.
It is advisable to collect versions of the products, verify ownership and previous disclosures, distinguish technical innovation and aesthetic appearance and plan the checks before making public the news.
Indicates the objective and the territories, avoiding to insert technical information reserved in the first message.
Find the territorial context of your activity and the path of protection. The numbers describe the statistical perimeter indicated, not the application for registration of the marks.
The dedicated pages cover the five territories with the largest number of local units of the active enterprises observed in the chosen perimeter. The selection measures the variety, not the specialization or the possibility of obtaining a registration.
| Region | Number | National quota |
|---|---|---|
| Piedmont | 78 | 2,66% |
| Valle d’Aosta | n.d. | n.d. |
| Liguria | 51 | 1,74% |
| Lombardy | 155 | 5,29% |
| Trentino-Alto Adige | 32 | 1,09% |
| Veneto | 278 | 9,48% |
| Friuli-Venezia Giulia | 31 | 1,06% |
| Emilia-Romagna | 423 | 14,43% |
| Tuscany | 274 | 9,35% |
| Umbria | 256 | 8,73% |
| Marche | 44 | 1,50% |
| Lazio | 156 | 5,32% |
| Abruzzo | 65 | 2,22% |
| Molise | 15 | 0,51% |
| Campania | 316 | 10,78% |
| Apulia | 157 | 5,36% |
| Basilicata | 28 | 0,96% |
| Calabria | 64 | 2,18% |
| Sicily | 419 | 14,30% |
| Sardinia | 85 | 2,90% |
ISTAT · ASIA – Local units, flow 183_285_DF_DICA_ASIAULP_2. Year 2023; consultation 11 October 2026. Indicator: local units of active enterprises.
Terracotta construction materials and other porcelain and ceramic products. Direct. ATECO 2007: 233, 234.
Reference ISTAT · Method, limits and downloadable data