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Brand counterfeiting: how to set the first analysis

LegalMark's in-depth study · 2026

The starting point.

A suspicion of counterfeiting requires evidence of the product and the context of sale. Photographs, packaging, seller's data and purchase documents can be relevant. Avoid publicly qualifying a fact before verification and keep separate observations and conclusions.

Documents to be collected.

  • Documentation of the brand and original products
  • Offers, photos and receipts available
  • Data of the channel and the seller

For each document annotated origin, date and subject that has prepared it. If there are different versions, keep the connection between the initial material and updates. This reconstruction allows to distinguish what is documented by the elements that still require a feedback.

A practical example.

A customer reports a product with a suspect label. The first dossier stores the reporting and compares the elements available with the materials of the manufacturer, without assuming the outcome of the checks.

Illustrative example: does not describe an assignment or a result of LegalMark.

How to arrange the comparison.

Describe the goal of the enterprise, the calendar of activities and the stakeholders involved. It is useful to separate immediate priorities from decisions that depend on further verifications. A first message may contain an unreserved synthesis; complete technical materials and agreements may be shared after defining the methods of comparison.

The dossier must allow you to understand what data is up to date, what positions are to be checked and who can provide the missing information. The next path depends on the circumstances of the case: the initial collection of documents does not guarantee the outcome of a registration, negotiation or contestation.

General information content of Studio LegalMark. Institutional references: WIPO · Trademarks. Applicable procedures require updated verification for territory and single location.

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