Internet domain is often one of the most visible elements of a company's digital identity. For this reason it can be useful to treat it as an asset to plan together with the trademark.
Coherence between trademark and domain
Before launching a brand it is useful to check the availability of relevant domains and the relationship with the name you intend to protect.
Protection and management
In addition to the registration, management can cover renewals, transfers, accesses, ownership and criticality related to unauthorized uses.
Cybersquatting and Conflict
In the presence of a problematic domain, it is important to document the situation and verify what rights and procedures can be applicable.
In depth: WIPO — Domain Name Dispute Resolution