When an enterprise wants to develop a franchise, the trademark is not only a graphic element: it is one of the assets around which the network recognisability rotates.
Before the launch of the network
It is useful to define ownership, classes, territories and brand protection strategy before investing in commercial development.
Brand and know-how
The franchise system includes more elements, including trademarks, know-how and contracts. The protection of the trademark is therefore part of a wider design.
Territorial expansion
The industrial property strategy should take into account the markets in which the network is destined to grow.
Note: the construction of a franchised network requires the coordinated evaluation of contractual, commercial and industrial property aspects.