The main difference between an Italian national trade mark and a European Union trade mark is the territorial protection system and the competent office.
Italian mark
The national application concerns protection in its order. For Italy the institutional reference is UIBM.
March of the European Union
The EU trade mark is managed by the EUIPO and operates according to a unitary system of the European Union. It is a choice to be assessed in relation to current markets and to those provided for in the project.
How to choose?
The decision should not be taken only on the basis of the cost of the application. It is useful to consider expected expansion, classes, prior rights, group structure and brand strategy.
Sources: EUIPO · UIBM / MIMIT