The starting point.
Name and visual identity are two choices to describe separately. The name can be used with different logos over time; the graphic dress can change between packs, site and social. Before choosing how to present the sign, collect the versions actually used and clarify which elements must remain central in the brand’s identity.
Documents to be collected.
- Versions of the name, logo and related dates of use
- Agreements with designers and agencies
- Products on which each sign appears
For each document annotated origin, date and subject that has prepared it. If there are different versions, keep the connection between the initial material and updates. This reconstruction allows to distinguish what is documented by the elements that still require a feedback.
A practical example.
An enterprise renews the graphics of the packages maintaining the name. The comparison distinguishes the new visual project from the already used sign and reconstructs those who own the files and rights to creative work.
Illustrative example: does not describe an assignment or a result of LegalMark.
How to arrange the comparison.
Describe the goal of the enterprise, the calendar of activities and the stakeholders involved. It is useful to separate immediate priorities from decisions that depend on further verifications. A first message may contain an unreserved synthesis; complete technical materials and agreements may be shared after defining the methods of comparison.
The dossier must allow you to understand what data is up to date, what positions are to be checked and who can provide the missing information. The next path depends on the circumstances of the case: the initial collection of documents does not guarantee the outcome of a registration, negotiation or contestation.
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