Fashion. Protect industry assets.

The strategy starts from the project.

The collections change, but some signs and details can remain central to the identity of the company. The strategy distinguishes the stable brand from seasonal innovations, selecting the most important assets instead of treating each product in the same way.

What assets to consider.

Brands and lines

Name of maison, logos, line names and other signs require a coordinated evaluation with products, territories and distribution.

Design and details

Forms of bags and footwear, motifs and accessories can be analyzed through tables, photographs and history of collections.

Chain and content

Drafts, photographs, creative materials and relationships with laboratories or licensors must be associated with clear authorizations and contracts.

An example of the route.

A brand prepares a bag with a distinctive visual element and a new line name. Prior to launch, the path separates name research, design evaluation and agreements with the laboratory that produces samples and production.

Illustrative example: does not describe an assignment or a result obtained by LegalMark.

Useful information for the first comparison.

• Bottles, prototypes and dated images
• Brand Names and Collections
• Agreements with creatives, laboratories and licensees
• Sales channels and first presentations

At first it is sufficient to describe the objective and the state of the project. Technical documents and sensitive information can be shared at a later time, after agreeing to the communication methods and perimeter.

From industry to services.

The reading of the project allows you to choose the useful verifications: search on the signs, analysis of the technical solution, organization of the portfolio or preparation of an valorization operation. Priorities, times and territories depend on the concrete structure and activities that the company intends to carry out.

General information content. The forms of protection and any requirements must be verified in the concrete case and in the territories concerned.

Tell us about your project.

Indicates the objective and the territories, avoiding to insert technical information reserved in the first message.